Because a question driven organization is a purpose driven organization

It makes a difference

It’s very simple. When people ask what they want about a topic that’s important to them, it makes a difference - to them and the quality of their input.

It connects people

It’s very beautiful. When people ask and answer questions of each other one on one, they connect - to each other and their reasons for being a team.

It makes organizations smarter

It’s almost too obvious. When collective organizational insight is structured and shared with everyone affected by a project, the organization gets smarter - about itself and the problems it’s solving.